Ticket Broker Tip #44
October 14th, 2008 | by admin |Greg Cox asked:
We have come up with several tips to help ticket brokers make money buying and selling tickets. Many of these tips exist to help brokers make some extra money. Some of these tips are designed to keep you from making bad decisions that will cost ticket brokers money. This is a part of a series of articles that expand and explain some of these tips.
We have seen many new ticket brokers buy tickets online, wait until the tickets come in and then list them for sale on the exchange of their choosing. This is a rookie mistake we do not want to see anyone make.
Every listing service we know about and have used allows for tickets to be purchased today and sent out later. Everyone in the industry acknowledges there is float time on receiving a physical ticket. It is something we all have to deal with.
A hot event literally sells out in minutes. A common thing for a ticket-seeker is to first try to buy the ticket from the source (e.g. ticketmaster). If unsuccessful, they immediately turn to the secondary market. This is the target person you want to sell to. They are highly motivated buyers and are willing to pay the highest premium.
What a ticket broker needs to know is to list your tickets as soon as possible. The faster you get them listed on the secondary exchange, the higher the probability of having one of these highly motivated buyers find you. There is also less inventory available, hence increasing the odds of them matching up with your listing.
The early sale is always the best sale. They are continuously the highest margin transaction and, obviously, they put the money in your pocket quicker.
Ricky
We have come up with several tips to help ticket brokers make money buying and selling tickets. Many of these tips exist to help brokers make some extra money. Some of these tips are designed to keep you from making bad decisions that will cost ticket brokers money. This is a part of a series of articles that expand and explain some of these tips.
We have seen many new ticket brokers buy tickets online, wait until the tickets come in and then list them for sale on the exchange of their choosing. This is a rookie mistake we do not want to see anyone make.
Every listing service we know about and have used allows for tickets to be purchased today and sent out later. Everyone in the industry acknowledges there is float time on receiving a physical ticket. It is something we all have to deal with.
A hot event literally sells out in minutes. A common thing for a ticket-seeker is to first try to buy the ticket from the source (e.g. ticketmaster). If unsuccessful, they immediately turn to the secondary market. This is the target person you want to sell to. They are highly motivated buyers and are willing to pay the highest premium.
What a ticket broker needs to know is to list your tickets as soon as possible. The faster you get them listed on the secondary exchange, the higher the probability of having one of these highly motivated buyers find you. There is also less inventory available, hence increasing the odds of them matching up with your listing.
The early sale is always the best sale. They are continuously the highest margin transaction and, obviously, they put the money in your pocket quicker.
Ricky
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